How we contribute
Broad & Cambridge is named for the intersection of two roads where the discipline of geospatial analytics was born, way back in 1854. We have a great respect for the foundations that previous generations have built for us. Now, seventeen decades on, we live in a data-rich, and technology-filled business landscape. We’re used to disruption, and it’s deeply embedded within us that we can solve every challenge that comes about, by applying our minds and our tools.
When it comes to data, we believe that human discernment is critical. Combining various tools across GIS, BI, AI, and theories from CX, and other fields not so acronymised, we drive the confluence of data and discernment. Like with Broad Street and Cambridge Street, the disciplines meet. It’s here, at the intersection of data and discernment, that we add our greatest value.
This, along with our specialised geospatial strengths, differentiates us from other data and analytical service providers. It is important that our clients enjoy the work, not merely consuming generated reports and data. It is important that our insights are helpful, and come with discerning recommendations that show you’re working with not just a supplier, but a trusted strategic partner.
In our desire to contribute, we lean on two key values, which you can read about on the right. And when you’re ready, please feel free to give us a call.
Values that saturate everything we do
We are committed to delivering work that is truly valuable, addressing real needs with solutions that make a meaningful impact. To uphold the value of Excellence in Substance, we make sure we understand your problems clearly, discern possible solutions fairly, and design deliverables appropriate to the need.
Our clients receive a high-quality experience at every interaction with Broad & Cambridge, both in the course of business relations as well as in the tangible product and project deliverables.
Substance and Experience go hand in hand – to omit either one would leave you with smoke and mirrors, or great content poorly presented. We know that both need to be strong in order to get effective execution of powerful insights, to get stakeholder buy-in to your new solution.
Our Values are intentionally simple. Just two values. But these permeate through our standards in every area of strategy and operations.
Joe Spring contributes 15 years of experience in geospatial and data analytics for business growth. Having worked for leading companies such as Nokia, Spatial Technologies, and Lightstone, with a client list including FNB, Absa, Nedbank, Pick n Pay, Woolworths, Shoprite Checkers, JC Decaux, Primedia, Adreach, Provantage Media Group, and multiple fuel retailers, Joe is well experienced with assisting teams that face complex challenges. His special attention to client relationships and clear presentation of insights have proven invaluable in delivering exceptional value for clients and partners.
After building Lightstone's "Location & Commerce" business in South Africa, Joe founded Broad & Cambridge to further strategic and geographic thinking for businesses in Southern Africa. Joe's other passions include leadership development, woodworking, and music.
Ancilliary Services
Our core offering is supported and extended through a network of trusted associates. Depending on your business need, we will leverage the appropriate contributions.
Fresh, independent perspectives for evaluating business challenges and solutions. Specialists in business and geospatial strategy implementation.
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