We assist with business strategy and positioning strategy, with strong referencing to your messaging and customer experience. Through independent analysis and focused workshops, we will help you to define your options, and start building your organisational culture towards a strongly enacted future.
Our three step process runs over 6 weeks to set you up for success. Thereafter we assist with execution with particular emphasis on sales, marketing and team accountability.
• Clarity of Vision vs. Reality Check
• Core Business Model
• Customer
• Market Position
• Org Structure & Capabilities
• Financial Reality
Including the following checks and workshops*:
Values Workshop*, Internal Deep-dive, External Review
So-what SWOT*
• Refined Vision & Ambition
• Strategic Foundations
• Value-creating Metrics
• Strategic Pillars
• Communication
Including the following checks and workshops*:
Readiness Check, Future SWOT, Scorecard Design, Strategic Decision Filters, Team Interpretations of Strategy*, Standards/Team Charters*
• Org Design & Leadership Development
• 90-day Proof Plan
• Accountability Model
• Communication
Including the following checks:
Roadblocks, Certainties
Initiatives, Key Metrics, Training budget
Your important customer relationships are important. We help you keep your relationship managers accountable with weekly checkins, structured contribution and feedback sessions, and growth plans.
In addition, we support with direct relationships at a middle to executive level. With our experience representing solutions in the property, retail and media industries, we are well positioned to represent both your interests and client interests in complex data and analytical offerings, including enterprise software, technical research and subscription relationships with large corporates.
Further to this, consider the importance of listening to customers and filtering for what’s really important to them. Below are some of the practical ways that we have led workshops and conversations with clients, that grow the business relationship.
Workshops and collaborative innovation
Design and refine strategic directions
Create scoping documents and RFPs
Sketch out the product to align the user needs
Put data and analytical solutions to work
Refine communications and stakeholder documentation
Whether we’re looking at commoditised data or scarce data, both need careful selection through quality consideration and relevance.
With Broad & Cambridge, you gain a partner with extensive expertise across a variety of data sources, who can bring the right data to bear on your specific business challenge. Our network of data suppliers and partners means we can be discerning to select the right approach and right solution.
In particular, your business’s location choices demand a comprehensive and robust integration of various elements, including industry-specific knowledge, foundational geospatial principles, as well as the appropriate data and technical resources. To effectively address these business challenges, it is essential to combine these diverse components in a thoughtful manner, ensuring a thorough understanding of both the context and the analytical tools necessary for accurate interpretation and application.
Broad & Cambridge offers bespoke outsourced market research and geospatial processing, as well as strategic advisory services regarding setting up your business to capitalise on geospatial data.
Services offered include customer mapping, opportunity exploration, competitive landscapes, network optimisation
Understand brand accessibility, coverage and overlaps in physical store networks and distribution centres.
Understand share-of-wallet competitive and directional details within South African consumer patterns, every month.
A rich stream of people-movement data, useful for predictive and insights applications.
Incorporate privately-maintained data for South Africa to understand population distributions and tailored business offerings.
Fresh, independent perspectives for evaluating business challenges and solutions. Specialists in business and geospatial strategy implementation.
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