Most businesses sit on massive databases — customer lists, transactions, CRM logs. You run reports, look for trends, and try to extract insights. But here’s the question: Is your biggest data asset still asleep?
To wake it up, try poking it with a stick labeled “geography.”
At Broad and Cambridge, we’re excited about growing the benefits you can harvest from the spatial side of your data. Simply put, a huge portion of your data’s value might be hiding in its location — waiting to be unlocked.
This field is called Location Intelligence — and it’s powerful. Here’s the big idea, which, by the way, doesn’t require you to build a full-on GIS tech team: You just need to pair your existing data with location-based context — think proximity, overlap, clusters. Suddenly, you’re seeing where your customers are, where your coverage is focused, and you start uncovering trends, forecasting with precision, and making smarter decisions.
You’re already a savvy business operator. With geospatial thinking added to your toolkit — and a partner like Broad and Cambridge by your side — you’ll unlock deeper insights, more value, and maybe even delight in a few visuals in the process.
